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Show up. Seriously, just showing up to do the work of working hard to succeed means you are already two steps ahead of where you were yesterday. Stop dreaming. But don’t lose your dreams…just put them away for a bit…

When I was around 11 years old, I swallowed a fly. I didn’t mean to swallow the fly, it (and I) just both happened to be in the right place at the wrong time, and the ‘incident’ as I called it for many years after, quite literally went down. So how did I happen to swallow a big, fat, lazy housefly when I was 11 years old?

Do you remember the things you used to love--or hate--to do as a kid? For me, that would be playing with my Barbies, helping my mother cook, and running. I loved to run...as fast and as far as I could, whenever I got the chance. I didn't much care for sports overall, and was always the last kid picked for any sporting team in PE class, and the worst at nearly every 'sport' we had to play...except running. 

Ahh...brand story day! As anyone who has ever been through this exercise knows, writing your brand story is an exciting, invigorating, pivotal time in the development of your business and vision. It is also be stressful, hard, frustrating, and repetitive

For most new brands, a pivotal part of defining who they are and what they stand for as a company is to identify the 'target consumer', or put another way, the shopper most likely to buy their products or services. In addition to understanding who this shopper is (and is not)...

We all seem to spend a lot of time talking about what our content and copy should be, so today I thought it would be more interesting to talk about what content should NOT be, because believe it or not, this is a thing. 

I know I'm not the only one who has heard this old chestnut: "No one reads anymore" or, "We don't need content; our consumers only want pictures and videos". I am by no means an SEO expert but I'm just gonna go ahead and say that is crappy advice, and not true to boot.

I find a lot of inspiration at my gym, and not just to workout. This week, my inspiration came in the form of is this sign. It got me thinking about the excuses we all make for not doing something in our lives and more pointedly, our brands and businesses.

This morning, the gym was crowded, which forced me from my usual treadmill, in front of the TV that shows the Cooking Channel (because nothing says 'keep running' quite like watching a program all about dessert) to a treadmill in front of a TV in what I like to call...no (wo)man's land, which is to say...

For any brand, and in my opinion particularly one that is new or young, it's easy to think that once the basic elements of the brand are conceived: you know, the brand positioning, moodboard, tagline, etc. the branding process is over and branding, in essence, is done. The truth is, nothing could be further from the truth.

So, you or your brand are ready to hire a copywriter. That's great! A skilled copywriter can bring an influx of creativity to your project, as well as help move existing content from dull to dynamic with just a few tweaks.

Every brand has a story, but have you ever noticed how not every story does justice to the brand? It's sad really. Telling your story should be one of the most exciting parts of the branding process...

Interesting perspective on writing, and why designers need to also be writers. Or, as I see it, why designers (and any other business leader in need of content) should partner with a professional freelance writer. 

It's tempting, in our time of technological dependence, to presume that good writing matters less and less to your business's success than say, your e-commerce platform or social media presence, but the truth is...

Lately, it seems to me that often, when brands or businesses are reaching for a word to describe one of their products or a new offering, the word which for which they most often reach is 'amazing'. Everything is 'amazing'...