I'm a bona fide beauty junkie and have been working in the beauty biz for nearly 25 years.
I help beauty brands and businesses write kick-ass content that kindles excitement and drives profitability. But I'm not your typical copywriter. I think like a storyteller; daydream like a little kid; and approach everything I write with more than a little whimsy, and perhaps not enough strategy.
But I'm OK with being too much of a dreamer because at the end of the day, my job is to tell your story. And the kind of luscious, engaging, memorable narratives we want to tell? Those aren't fueled by strategy alone. They're about thinking big and letting our imaginations run wild(ish); about being brave with our messaging...but also relentlessly clear; about seeing just how much fun we can have with our who, what, and why, and then sharing it with the world.
Today, my passion for writing is the fuel that drives Copperwood Creative. A boutique beauty copywriting agency, I'm passionate about getting to the heart of your story and using smart, engaging writing to help you tell it.
I have a 20+ year background in copywriting and brand strategy. I've worked with businesses and brands both large and small, from indies to well-established leaders. I specialize in beauty, and I also work with clients in the lifestyle and wellness industries.
To all my clients I bring a genuine interest in embracing their culture so that together, we create content that feels authentic and meaningful. And most importantly, sounds like you.
When I'm not writing for my clients, I can still generally be found in front of my keyboard, busy with my own personal writing projects; love-hating on my fav Real Housewives; traveling; and trying to pick paint colors for my kitchen. Benjamin Moore Revere Pewter and Perfect Greige are the current contenders. Suggestions are appreciated.
So, are you ready to zhoosh up your writing?
Say it with me: No content regrets.
Finding a copywriter who is the right fit for your brand, business, or project is crucial. It should also be fun! So let's chat.