Why Kick-Ass Writing Never Goes Out Of Style
It's tempting, in our time of technological dependence, to presume that good writing matters less and less to your business's success than say, your e-commerce platform or social media presence, but the truth is, words are still important. And what you say, and how you say it, to your consumers and clients is just as important as ever, if not more so than in days past. For one, even with technology, as this great article points out, words tell people what your site, your app, your campaign, your products...your everything will do for them. Without a well-crafted message, even the sexiest, most advanced technology is basically nothing more than a mystery to most people, and potentially a source of major frustration to many, many more people than that.
Secondly, regardless if you 'enjoy' reading or not, as humans, the bulk of our communication is still done via words. Whether you are reading an article on your tablet or in a magazine; pinning a recipe (which has words) or cracking open your grandmother's favorite cookbook; writing a text or writing a speech--still one of the best ways to get our point across is by choosing the right words, and then using them efficiently and hopefully, elegantly.
Think about how quickly social media lights up when a celebrity or other 'influencer' sends out a poorly worded tweet? Retribution is swift and often fierce. And how about all those 'their', 'there', and 'they're' memes? They are funny for a reason...mostly because as much as we all like to look down on the humble written word, and carry on as if we have surpassed the need for written communication, they somehow still matter. A lot. That's why it doesn't pay to take chances with your content or your messaging. Sure, all of us 'learn' to write as kids, but not all writers are created equal, and you do your business, your brand, and yourself a big favor when you put as much attention on your content as you do your coding.
"Either write something worth reading, or do something worth writing."
- Benjamin Franklin